A Google Ads campaign project combining paid search, SEO, AEO and conversion copywriting to generate qualified leads for SEO and AEO services.
The objective was to create a focused Google Search Ads campaign for an SEO + AEO copywriting business, connecting high-intent search queries with a clear offer and conversion-focused landing page.
Broad advertising can generate traffic without generating meaningful business opportunities.
The campaign therefore needed to focus on searches that demonstrate commercial intent while ensuring the landing-page message matched what the visitor was looking for.
I designed the campaign around the relationship between search intent, keyword selection, ad messaging and conversion copy.
Instead of promoting a broad copywriting service, the campaign uses a specific SEO + AEO Content Audit as the entry offer.
The campaign focuses on businesses that can benefit from stronger search visibility, clearer content strategy and improved AI-search readiness.
Product-led and educational content that helps software businesses attract and convert relevant search traffic.
Search-driven content designed around the questions and information needs of business decision-makers.
Opportunities to strengthen product, category and informational content for both discovery and conversion.
Keyword groups are organized around the services and problems potential clients are actively searching for.
Search-term monitoring would be used to identify low-intent queries and continuously refine the negative-keyword list.
Searches such as “definition,” “meaning,” “tutorial” and “course” may indicate research rather than buying intent.
Searches involving “jobs,” “salary” or “internship” are excluded because they do not represent potential clients.
Searches containing terms such as “free,” “template” or “examples” may be excluded when they generate unqualified traffic.
The ad messaging connects the prospect's search problem with a clear business outcome.
Make your content easier to find, understand and act on. Get a practical SEO + AEO audit with prioritized recommendations.
Connects traditional search visibility with the emerging AI-search opportunity.
Clearly communicates the service while differentiating the offer from generic SEO writing.
Gives prospects a specific, lower-friction action instead of asking for a large commitment immediately.
SEO + AEO copywriting for SaaS, B2B and eCommerce brands that want stronger visibility, better content and more opportunities to convert.
Each stage of the funnel is designed to maintain message consistency and reduce unnecessary friction.
The campaign would be evaluated using both advertising metrics and business outcomes.
Optimization would focus on improving traffic quality, ad relevance, conversion performance and lead quality over time.
Identify valuable queries and exclude irrelevant searches.
Compare messaging and identify which propositions drive stronger engagement.
Reduce friction and strengthen the relationship between the ad and the page.
Focus on business outcomes rather than optimizing for cheap clicks alone.
Campaign structure, keyword targeting, negative keywords and performance measurement.
Search intent, content relevance, answer-focused content and AI-search visibility.
Clear positioning, persuasive messaging, calls to action and conversion-focused landing pages.
I help SaaS, B2B and eCommerce brands create SEO and AEO-focused content designed for search visibility, AI discovery and conversion.
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